Vivid Seats is a ticket exchange and resale company that fills the gap between ticket buyers and ticket sellers.
It is a full-service online marketplace for people looking to buy or sell tickets for sports, concerts, theatre and events.
If you have purchased tickets from Vivid Seats then you may have noticed the price that seems to include other fees as well. But how are these fees calculated?
This article will discuss how the Vivid Seats fees and the ticket prices are determined.
How Do Vivid Seats Calculate Fees?
Vivid Seats is a very popular marketplace for ticket exchange and to keep it the best it comes with its costs which get added as service fees during the checkout.
The service fees are added to cover the costs of all company-related operations that are required to make the transaction between buyer and seller smooth.
It is also to maintain its award-winning customer service.
This includes finding events and listing thousands of tickets, maintaining web security and privacy for its online services, coordinating and shipping tickets to the location and customer support.
When the service fees are calculated it takes into consideration of all the mentioned services it offers that you may not see but are required to make hassle-free ticket purchase.
It takes a service charge of around 32% of the ticket price. In addition to it, there is also a delivery charge which is up to $2.50 for the mobile delivery.
After the ticket is sold, it takes an additional 10% as a seller fee.
How To See Service Fees?
If you see the price of the ticket on the listing it shows just the ticket price but it does not include service fees which get added subsequently when you checkout.
After you select the ticket click on buy next to the listing to continue. You will see the ticket pane open and it will show you the price per ticket.
When you click on “Continue to Checkout” another page will open that will show you the full breakdown of the ticket along with its service fees, delivery fees and the final price of the ticket.
Also, if you are using the Vivid Seats app on your mobile device then you may not be able to see the full price breakdown.
To see the price breakdown you can make the transaction on the Vivid Seats website.
How Are Ticket Prices Determined?
Vivid Seats do not own or generate any tickets for the event it is a marketplace for ticket exchange so any prices you see on Vivid Seats are determined completely by an individual seller.
Two very important factors help in determining the ticket prices which are Face Value and Market Value.
The price listed on Vivid Seats is the market value of the ticket which is not the same as the Face Value which means the original price printed on the ticket at the time of issue by the box office.
The ticket prices are set by sellers based on the market value of the ticket which means it depends mostly on the demand and availability in the market.
The popularity and location of the event are also significant factors in determining the market value of the ticket price.
The prices of the ticket fluctuate a lot based on the availability as the event approaches and tickets are left then the price goes down.
If the tickets are sold out quickly before the event then the demand increases which shoots up the ticket price.
Do You Get Deals Or Discounts From Vivid Seats?
Yes, you do get offers for discounts from Vivid Seats and you can receive the deals in your inbox when you sign up for their email newsletter.
You can also enable receiving notifications on your Vivid Seats app for iOS and Android devices that will send you notifications of the discount for the event you may be interested in.
Another way to get discounts is to watch the Vivid Seats ads on third-party websites that may offer coupons. But it is not always a guarantee that you will receive discount coupons.
You can also always check that you have applied a coupon before you finally checkout.